Virtually any business can benefit from marketing research. While many people commonly associate marketing research with surveying, Southeast Research is a full-service information provider. Our research studies include: concept testing, awareness, trial, and usage studies, market share, competitive analysis, market potential studies, creative idea generation, sales territory realignment, controlled market tests, sales analysis, and site analysis.
public opinion research
Public opinion research enables an organization to "feel the pulse" of the groups that can affect its ability to attain its goals. Southeast Research assesses an organization's strengths and weaknesses with its relevant publics and recommends strategies for the process of moving toward desired relationships.
political polling
Today's political campaigns have become technology driven and many elements must come together to produce the maximum likelihood of success. Southeast Research political polling services include: issue identification, candidate strengths and weaknesses, benchmark studies, tracking studies, and strategy recommendations.
