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In broad terms, marketing research provides guidance in marketing, sales, pricing, advertising and distribution decisions. Specific types of marketing research performed by Southeast Research include:
Southeast Research's data has helped our clients with:
Who needs marketing research? Clearly, virtually any business can benefit from marketing research. Our studies have been used by real estate developers to determine the market for various projects, including apartment complexes, shopping centers and the like. The legal profession has called upon Southeast Research to assist in providing expert testimony in a variety of cases. Clients obtaining Southeast Research's assistance in this area have included:
While many people commonly associate marketing research with surveying, Southeast Research is actually a full service information company. Focus Groups and other exploratory research techniques are used to gain a better understanding of a client's problem, generate creative ideas and assist in narrowing the issues that need to be researched in depth. Computer Data Base Research can generate up-to-date information on any marketing or public relations problem. Southeast Research has access to hundreds of data bases. Impact Research is used to measure the effect of selected changes in a client's marketing strategy on sales and profits. It is commonly used to provide insight on changes including price, packaging or size of the product. We also design and implement test markets for our clients. |