Public opinion research enables an organization to "feel the pulse" of the groups that can affect its ability to attain its goals. Southeast Research assesses an organization's strengths and weaknesses with its relevant publics and recommends strategies for the process of moving toward desired relationships. Steps in public opinion research include: Taking a benchmark reading of the group's attitudes toward your organization. Prescribing changes in communications strategy. Conducting follow-up studies to measure effectiveness of those changes. Meeting with clients to gain an understanding for the type of relationship desired with the organization's relevant public(s). One-on-one interviewing with key opinion leaders. Focus group research Questionnaire development Depending on your objective, Southeast Research can target: The general public Association members Employees Customers Governmental groups and Legislative groups Suppliers The principals of Southeast Research have been certified as experts by the federal courts in the area of public opinion research and have testified in that capacity. National news organizations including CBS have called on our researchers to provide assistance in gauging the public's attitudes and opinions on various topics. For a printable version of this page, click here.